Photography: Adrianna Glaviano


For this year’s Milan Design Week, Hem decked out a pictorial gallery and garden in the heart of Milan’s design district - Brera. The show features a display of upcoming 2019 designs, including the massive Max Table by Max Lamb, the Kendo Chair Family by LucidiPevere and an eccentric limited edition ceramic centerpiece by “Supergroup” John Booth and Ian McIntyre.
 

 
In the picture: Last Table and Last Stool in Polished Steel, The Max Bench by Max Lamb

 

The gallery is divided into four separate segments, each emblazoned with oversized neon signs and distinctive colorful drapings. Novelties include a polished steel version of Max Lamb’s quintessential Last Table & Last Stool, embellishing the outdoor garden and bar.

 
Last Stools in Polished Steel and The Max Table by Max Lamb

Superscene Accessories by John Booth and Ian McIntyre


The dining space, accentuated by a pink curtain, highlights Max Lamb’s latest design for Hem, The Max Table. At three-meters (118 inches) long and made from solid wood, it’s a sturdy and heavy “functional hero”. Destined to be at the center of any conversation for generations, the versatile table is suited for both meetings and dining.


Last Table in Polished Steel by Max Lamb, Kumo 4-Seater Sofa in black leather by Anderssen&Voll


Kendo Counter Stools by LucidiPevere

Kendo Chairs by LucidiPevere and Alle Round Table by Staffan Holm

 The yellow lounge features new variations of the Kumo Sofa, now in rust red or leather. Adjacent to the lounge area is a stylish workspace with an eye-catching combo of burnt orange drapery and the electric yellow Kendo Bar Chairs by Lucidi Pevere. The setting also includes off-white Kendo Dining Chairs and a new round Alle Table, a first of its kind in Hem’s portfolio.



Kendo Counter Stools by LucidiPevere



An entirely different, immersive experience awaits visitors in the “Blue Shop”. Providing a full display of Hem products and catalogues, the Shop offers a comprehensive collection view, as well as the possibility to purchase online items in the checkout area. Spread throughout the space, custom-created Hem shipping boxes reference Andy Warhol’s famed Brillo Box. Serving as sculptural objects, these functional materials hint at Hem’s direct-to-customer business model.


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